Breckenridge Brewery Beervertising

If you are a craft beer drinker guaranteed you have laughed at the multi million dollar ads for Bud, Miller, and Coors that use every gimmick possible to convince us that their products are worth drinking.  Of course we know better.  Well, Breckenridge Brewery in Denver has launched a series of ads that parody Big Beer. This is definitely something we need more of.

Here are the videos and an article from Ad Age  that details the topic.

To convince drinkers it's the coldest beer in town, Coors Light has for a while made a big fuss over its "cold-activated" cans and bottles on which special thermochromatic ink turns the mountains blue when the beer is sufficiently chilled. Anheuser-Busch followed up recently with its new "ice-cold easy indicator" for Busch Light. And then, this yearMillerCoors upped the ante with its new "super-cold" indicator, in which a bar on Coors Light turns blue when the beer reaches a near-frozen state.

Whatever happened to just touching the damn beer?

This novel concept is put forth in a new ad campaign by a small brewer in Colorado. In one spot, Breckenridge Brewery reveals its "proprietary cold test," which consists of head brewer Bob Harrington touching a bottle of Summerbright Ale and deadpanning: "It's cold." Another spot plugs Avalanche Ale's "gravity activated pouring" bottles: "When you tip it, beer goes straight in your mouth. When you tip it back, the beer stops flowing." Without saying it by name, another ad clearly makes a dig at "triple hops brewed" Miller Lite, by declaring that Breckenridge's Lucky U IPA is "seven-druple hopped."

The brewer, which makes just 40,000 barrels a year, spent a measly $10,000 producing the parody campaign, called "Truth in Beervertising," which includes four ads that will air on Denver Fox affiliate KDVR during local news and Broncos football games. The agency is Cultivator Advertising & Design, Denver.

Domain Name Pain

(Yes it's wine but I like the picture)

Congratulations to all who have made it here.  To quote Mark Twain, "The reports of my death are greatly exaggerated."  Iambeerwise is still kicking.  However, I'm sure you have noticed that a domain name incident has occurred.  It's a headache but not an end to this friendly neighborhood beer blog?  Ultimately I'm not sure how it's all going to play out.  I apologize for the inconvenience and will keep all posted on the not so dramatic outcome.

Whatever the result Iambeerwise lives.

Cheers!

Introducing Bex on Beer

A couple weeks ago I dropped a hint about a feminine twist being added to the oh so masculine I Am Beer Wise. Well the time has come.  For awhile I've tossed around the idea of having another beer obsessed individual occasionally post articles, reviews and beer thought.  Where the idea hit a wall was on the who and the how.  Then I received grand inspiration from beer mastermind Sam Calagione.  Actually it came from his book, He Said Beer She Said Wine. The male and female play is perfect. The twist to Sam's great read?  Ditch the wine (sorry Marnie) and only focus on the beer. Next, get someone who is fairly new to drinking the good stuff so that there is a fresh perspective.  The person must be intelligent, witty, have an appreciation for good food and drink (Duh! Must like beer) and demonstrate the ability to form an interesting sentence or two.  All qualifiers I easily fall short on from time to time. Of course, most important, the contributor needed to be of the female persuasion. From all of that I introduce the other beer soaked mind contributing to this blog, Rebecca T with "Bex on Beer".

And yes that is her sampler!
Reviews and more on the way.

American Craft Beer Week May 16-22

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